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TOWER GROVE PRIDE
POSTER DESIGN | EVENT PROMOTION | ILLUSTRATION
This poster was designed for the 12th annual Tower Grove Pride festival in St. Louis Missouri at Tower Grove Park. Tower Grove Pride is a family-friendly event that includes a parade, vendor and food booths, drinks, games, skating, and non-profits supporting causes from animal welfare to reproductive rights.
Each year, a new designer is selected to create the poster for the event. This year, Tower Grove Pride wanted to emphasize diversity and inclusion, incorporating all the colors of the progress pride flag to show that all people, regardless of gender, sexuality, orientation, ethnicity, or expression are welcome at Pride. It was also important to have the park and its iconic features (tree line, pavilion, vendor booths) in the background to bring forth the local scene in the image. The symbol/mascot for Tower Grove Pride, the flamingo, was especially important and served as the focal point of the whole image, with the colors of pride emanating from its wings.
The design was also used for the t-shirts being sold at the parade, and the figures were used as elements for signage, social media announcements, and stage backgrounds.
COLLATERAL
FESTIVAL STAFF BADGES
Process
The Brief:
- Poster should be fun, colorful, and have a composition with movement.
- Figures should be based on references from the photos on Tower Grove Pride’s website
- Emphasize diversity through showcasing different skin tones, colors, and identities
- Make the flamingo mascot stand out and look “cool”.
The Process:
The composition went through several iterations. Originally, they wanted the figures to all be on a sort of stage with the booths towards the bottom. Over time, we moved away from that in favor if including more of the park in the background.
The number of figures also changed from 9 to 6, to bring back the motif of the pride flag colors. Originally, one of the organizers of the parade was meant to be one of the figures, but we opted to remove him in order to highlight more of the amazing community members that make Tower Grove Pride what it is.